think, how often do you compare things?
walking in the supermarket, you saw one big rosy red apple and one small, not-s0-juicy-looking apple. Then, you looked up and see the dollar tagged to each apple. Can't afford the red rosy one? Take the alternative, they are apples anyway. OR, bring more money.
when you are at work, you are compared against your peers. Performance, salary, workload.. or even asthetic looks and material buys. arent you sick of being compared?
what makes people want to compare? human nature?
but have you thought of the basis to compare? if it is fair to compare?
would you have thought that it wasnt fair to compare apples from different countries with different weather? it wasn't fair to compare between human because each is one individual and their background is completely different? but its too theoretical. NOBODY will consider this before making a decision, unless, well you are going to write a paper on it.
sometimes, i just confuse and contradict myself.